Bridging Opportunity and Access Through a Structured Supplier Diversity Ecosystem
P.R.I.M.E. (Peaking Revenue Inside Minority Enterprises) was established to address a critical gap between opportunity availability and equitable access within the business ecosystem. We recognize that many Minority-Owned Businesses possess the capability to compete for and deliver on major contracts, yet often lack the visibility, strategic positioning, and access to decision-makers required to consistently secure those opportunities. Concurrently, corporations and institutions are actively seeking to diversify their supplier base but frequently lack structured, efficient pathways to identify, evaluate, and engage qualified diverse suppliers. P.R.I.M.E. exists to bridge this divide. Through a structured framework of Coaching, Collaborating, and Connecting, we build a comprehensive ecosystem that strengthens supplier readiness, enhances organizational supplier diversity strategies, and facilitates intentional, results-driven relationships between businesses and opportunity providers.
Thank you for taking the time to learn more about my vision behind P.R.I.M.E. , a movement rooted in connection, collaboration, education, and opportunity for Minority Enterprises and the organizations seeking to engage them intentionally.
My passion for the work I do in the Diversity, Equity, and Inclusion space, especially in supplier diversity , comes from my genuine love for seeing Minority-Owned Businesses succeed.
There is something incredibly rewarding about watching a business owner gain access to opportunities they once believed were out of reach. I have had the privilege of witnessing businesses grow through education, strategic relationships, visibility, mentorship, and intentional connection. Those success stories are what continue to fuel my passion and purpose.
My perspective deepened even further after participating in a Minority Business Accelerator program , first as a participant and later as a Business Coach. Through those experiences, I saw firsthand how transformative access, preparation, and guidance can be for Minority-Owned Enterprises. I also learned how to intentionally leverage my own position as a Minority-Owned and Woman-Owned Enterprise, and it inspired me to create pathways that could help other businesses do the same. That vision became the foundation for P.R.I.M.E., Peaking Revenue Inside Minority Enterprises.
My aim for P.R.I.M.E. is to serve as a bridge between organizations seeking diverse suppliers and Minority-Owned Businesses that are ready to grow, scale, and compete. I want to create an ecosystem where businesses are not only connected to opportunities, but also equipped with the tools, coaching, education, strategy, and relationships needed to sustain success.
Through our focus on Coaching, Collaborating, and Connecting, I envision P.R.I.M.E. becoming a space where businesses gain visibility, organizations build meaningful supplier diversity relationships, and leaders come together to create impact that extends far beyond business transactions.
I also believe that entrepreneurship can be both rewarding and overwhelming. Because of that, P.R.I.M.E. is intentionally designed to support not only business development, but also the wellness, clarity, and growth of the individuals leading those businesses.
While my aim for P.R.I.M.E. is described here, I invite you to explore my full bio to learn more about my professional experience, leadership journey, and contributions throughout the community.
Meet Ava Smith
President & Chief Consultant